![]() ![]() When Acne, Saint Laurent, and others began reproducing them in the twenty-tens, the design became ripe for appropriation by young, SoundCloud-based rappers latching onto grunge’s rebel edge. In a piece for GQ last year, the writer Jake Woolf explored the phenomenon of the “ clout goggles.” The round, white frames were originally designed by Christian Roth, in 1993, and became a signature of the musician Kurt Cobain. (Further, nobody will admit whether such appeal is even warranted.) Streetwear is a space centered on the tastes of, mostly, young men, and they lend everything they touch the stylish glaze of youth-say, a resurgent, classic skate sneaker, a billion-dollar hype factory, the e-commerce platform Lyst’s “hottest brand in the world,” or a chart-topping rapper-but nobody on the street will tell you what appeals to them and why. In its scattershot way, Lil Jupiter is cool as it exists on the street: Vans Old Skools queuing up outside the Supreme store, an Off-White jacket with Travis Scott playing on a Bluetooth speaker in a pocket. (“I didn’t want to be an influence,” the influencer said.) The account encapsulates the ethos of Instagram’s Explore tab, the platform’s engagement-bait lizard brain. Speaking to K-Swiss, Lil Jupiter said that his cryptic style is a conscious choice to avoid prejudicing followers against certain items or trends. When Lil Jupiter first started the account, he was uploading a hundred and thirty photos a day. But he also posts a lot: a typical twenty-four hours might see two or three dozen posts. His taste in images is the ineffable key to his success: part serendipity, part harvesting from other pages, part marketing (companies sometimes forward images). The easiest way to get free promo, he realized, was to post photos of his brand alongside images gamed to go viral. During a July podcast interview with the sneaker brand K-Swiss, Lil Jupiter said that the account acquired its vanguard mood-board style because he was trying to promote his own clothing line. The account is an everlasting stream of things that just are cool. And it’s never clear when something falls from grace it just disappears, like A$AP Rocky’s bulbous Under Armour skate sneaker. On Lil Jupiter’s page, things don’t become cool, they just start showing up, like A$AP Rocky’s bulbous Under Armour skate sneaker. The account in three separate comments, teased “If ya know ya know” before clocking the bomber’s début (“2001 f/w collection”) and then giving a more earnest appraisal: “this jacket was so ahead of its time.” One user, didn’t get the hype, so explained it to him: “it’s Raf Simons, Kanye wore it for example and someone bought it for 47k from grailed.” Offering commentary, wrote, “50 fucking k lmaooo.” Instead, the truly unaware had to look to the comments, where fashion writers in miniature laid it all out for one another. But there was no explicit indication of what made the garment so special-not its history, not its price tag. In turn, Lil Jupiter posted a Simons-tagged photo of the jacket and a tagless diptych of Kanye wearing it. ![]() An adjacent account might be tagged, but the tag is just a clue, not an explanation.įor example, last month, a camouflage Raf Simons bomber, from the designer’s 2001 “ Riot, Riot, Riot” collection, sold on the streetwear-resale Web site Grailed for forty-seven thousand dollars. Each post contains just a photo, maybe a video-almost none have captions. But the feed doesn’t help all these things make sense together. Demna Gvsalia’s Balenciaga creations and Prada’s neon revival get love, too. Kanye West predominates, as does Nike and the work of the designer Virgil Abloh. The feed showcases a post-normcore streetwear sensibility seemingly, anything goes. There are hundreds, if not thousands, of Instagram accounts that will gladly serve your timeline a gumbo of custom sneakers, high-fashion runway shots, limited-edition collaboration sneakers, pop-culture ephemera, outlandish Photoshops, rapper paparazzi shots, and, mostly, more sneakers, but every day some three hundred thousand people entrust this duty to account is run semi-anonymously by a twentysomething New York City man who grew up in Washington Heights. Source: Peter White / Getty Kristy Sparow / Getty ![]()
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